Making the Production Logo

After researching types of productions logos, it became evident that it had to have some sort of movement or feature to make it eye catching and memorable to the audience, if possible sound would need to be included to add to the memorabilia. Once a typography had been settled on (see Typography post), I used Adobe Photoshop to create the chosen titles. On this programme, the line height, kerning, line weight and so much more were able to be changed.

Once the titles were complete, they were then transferred to Final Cut Pro where the effects could be added along with the sound. The sound and effects were to appear as though there was a thunder storm going on and the titles would then appear and disappear according to the thunder sounds, while at the same time fading in and out of focus depending on the lightning.



The sound was added before the editing took place, to ensure that it would not be too long and that the effects of the titles would be parallel to the audio for the best quality. Once again, layering was used on the sound of the production logo to create stings and personalise the audio to my production.

Above you can hear the original sound effects from which I constructed the audio for the production logo. It is now shorter and layered with stings to emphasise the thunder and titles as they flash in and out of focus.