Typography

The typography always has to be eye catching to stand out against what is happening in the background, as well as to make it memorable. The best way to do this is by somehow incorporating the titling into the background (e.g Zombieland), create a contrast between the titles and background or using bold colours and fonts that link with the genre of the film.
      Zombieland is a great illustration that has all these qualities. The font remains the same throughout the film, however there are two different font colours for different purposes. The first one is the red titling, signifying the blood and danger the zombies bring in the film, used in the title sequence to give an insight on the films genre. Meanwhile the white titles indicate the innocent people running and fighting for their lives, hence the reason the rules on how to survive are white.




White titling (innocent people)

Red titling (zombies/danger/blood)

      Not only do the colour of the font change but the height and width of the line, including the spacing between letters and words, alter according to what suits the scene best.
     In order to make the titles interesting and eye catching, the editing of the typography has been made to be part of the scene (picture bottom left) or shatter or knock out of place as the characters interfere with the titles (picture bottom right). The effect of this is to not only to make us focus on what is written but to focus on how the characters (zombies) bring chaos to the film, signifying the change people drastically had to take on.